Managing Partner

Mark B. Hoare

Mark has enjoyed over thirty seven years in the hospitality and hospitality technology sectors of the travel industry. His career spans all areas of hotel operations and general management, in both Europe and the Americas for The Savoy Group London, ITT Sheraton, Le Richemond Geneva, and Royal Classic Hotels Scandinavia.

As founder of directional|htl, Mark draws on his hotel experience to leverage specialist expertise in the design, development and deployment of hospitality technology solutions including; property management, central reservation, loyalty, revenue management, electronic distribution systems and the integrations necessary to make all these system work together.

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Throughout his career he has excelled at bridging the gap between business needs and technology solutions, at the same time supporting and furthering the industry’s adoption of new technologies and standards.

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Prior to becoming an industry consultant Mark held senior Product Management positions for hotel technology and service companies such as Hotel Information Systems, Disneyland Paris, Hilton International, Anasazi, Pegasus Solutions, Hotel Booking Solutions, and IBS.