Directional-htl was founded in 2005 by Mark Hoare, a hotel industry lifer with deep experience in hotel operations, management and technology.

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Due to its strong standing in the industry, the firm is able to draw upon an impressive roll-call of Associates and industry experts who augment our Partners and provide highly specialized insight and services for our clients.

Directional-htl offers depth and expertise in numerous practice areas relative to hospitality, travel, business, technology and marketing, typically blending the disciplines to ensure the best possible outcome for our clients. 

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A core business strategy of the firm is bridging the gap that so often exists between technology, operations and marketing. 

Lobby Tech.

      ...what goes around comes around!

Being somewhat of a romantic when it comes to hotels, especially the Grand hotels, I was captivated recently when leafing through a copy of Bradshaw’s Continental Railway Guide, the 1913 edition. This print publication transports us back to the halcyon days of steam-driven railways journeys that granted the well-to-do access to virtually any place of interest in Europe. From natural spa resorts, Riviera beaches, alpine heights, to every grand European capital.